Crowny — Changing The Online Advertisement Industry
Website: https://crowny.io/en/
Twitter: https://twitter.com/crownyio
Telegram:https://t.me/crownyio
It seems that every other day a new app is released that claims to transform the way we interact with the digital world. While most of these supposedly revolutionary applications are actually not quite as effective as they claim to be, every once in a while a brand comes along that truly proves to be a game changer. Crowny might just be one such brand, which is why we have taken a deep dive into the app to figure out what it’s about and if it can truly help you get a better digital experience.
The main focus of Crowny is to change the way people interact with ads online. A lot of the time you spend on your phone or computer might just involve you swatting away uncalled for ads. The thing is, ads are an essential part of the digital ecosystem, and in of themselves they shouldn’t necessarily be considered a bad thing. The only reason why people tend to dislike ads is because of the fact that they might not be seeing ads that are relevant to them. Seeing relevant ads can actually be a great thing since it would connect you with brands that you can obtain a lot of value from.
Similarly, brands tend to lose out due to a lack of relevant ads for consumers. They fail to connect with consumers that would benefit from them, and they subsequently spend quite a bit of money for no real reason. This is the paradox that Crowny is trying to solve, the question is how it is attempting to do so as well as how impactful it can be in this regard.
The gist of what Crowny is trying to do is actually quite simple, and to be frank it’s not the most original idea in the world. The app essentially gives users the chance to select topics that are relevant to them, subsequently blocking ads that they don’t find relevant so that they only see ones that pertain to their interests. This is a great concept which is why it has been done so many times, but the general problem with these kinds of services is that if you give consumers the ability to block ads they often end up blocking all of the ads they see. This would defeat the initial purpose of the app itself, but what Crowny has truly innovated in is how it incentivizes consumers to not just look for relevant ads but to also interact with those brands on a regular basis.
This once again involves an old concept, but the implementation is really quite unique. If a consumer prefers a brand and interacts with said brand on a regular basis, they will earn loyalty points. This is where the similarities with older versions of such platforms start to end, because loyalty points are honestly the lesser of the two types of rewards that consumers can end up receiving for their interactions.
The primary type of reward, one which most customers would probably end up preferring, involves receiving $CRWNY. This is a token that can actually be exchanged in the real world, which means that it possesses legitimate fiat value as well. Most would suggest that you should hold on to the tokens that you get your hands on since they are quickly becoming a valid, and much more valuable, medium of exchange. Whatever the case may be, getting rewarded with actual tokens is something that would most likely entice a lot of customers into checking the app out.
While all of this is well and good, a major concern that many users would have has to do with the use of their data. The good news is that Crowny actually does quite well on the privacy front. All user activity is thoroughly encrypted, and the CRWNY tokens you earn are initially stored on the Ethereum blockchain. Crowny is then planning a transfer to Solana which will help facilitate innovation. One gripe that some might have is that the process by which tokens would be collected can be a bit complicated since it would require the creation and subsequent scanning of a QR code to access newly minted tokens, but such a thing won’t be a concern to the more tech savvy users.
One thing that we definitely appreciated with Crowny was the fact that the app works so hard to benefit the consumer. Don’t get us wrong, brands working with Crowny are definitely going to get an uptick in engagement. Their target audience will be incentivized to interact, and they can customize their loyalty programs based on their own products and services. However, this is in no way going to be a one sided exchange. The CRWNY tokens are very real, and they can be used in a variety of ways from exchanging them for fiat currency, using them in purchases as well as just keeping them in your wallet.
This diversity of uses helps make Crowny something that consumers can turn into a regular part of their digital experience. Overall, we do think that Crowny has the potential to do good things. It’s backed by some pretty solid investors who clearly have confidence in the product, and the app combines two of the hot topics of the tech world, namely crypto and consumer control over the marketing they see. There is no guarantee of success of course regardless of how good an idea is, but for what it’s worth Crowny is definitely worth a try. Chances are that most people that use it will get some kind of benefit out of it.
